My primary objective is to bring a fresh and exciting new perspective to the individuals and companies I work with.

Tom O’Malley
Charleston, SC 29414
E-Mail

Work Experience

Vertical Fold
Founder + Creative Director // Mount Pleasant, SC

  • Literally everything.

ACS Creative
Creative Director // Charleston, SC

  • Qualified and followed-up with new leads to move along our sales pipeline and nurture into clients.
  • Designed wireframes, websites, digital graphics, brand elements, and print marketing materials for all Southeast clients.
  • Maintained client relationships and ongoing projects.
  • Created engaging, search engine optimized content for corporate blog and social channels.
  • Monthly hours, billing, and accounts receivable duties.

Newmark Grubb Knight Frank
Digital Marketing Manager // New York, NY

  • Maintained corporate website’s content and branding while developing new features, tools and capabilities.
  • Advised on various marketing initiatives, strategies, events and projects (both public-facing and internal).
  • Designed landing pages and various online features to promote company events, commercial listings and corporate initiatives.
  • Developed and executed online marketing game plan for national social media accounts.
  • Worked closely and proactively with several departments and local offices within the company on various digital projects.
  • Engaged in a productive relationship with agency partners to ensure proper execution of custom web development projects.

DashCrowd, LLC
Co-Founder & Creative Director // Glen Rock, NJ

  • Managed, oversaw and launched several major digital projects for 40+ prominent clients across the country.
  • Overhauled client websites with modern design, responsive frameworks, API integrations, search engine optimization, branding consistency and lead generation features.
  • Managed project scope, budget, discovery and tracking for all proposed client work.
    Improved online conversion rate for clients by 41% through intelligent user interface design.
  • Streamlined client on-boarding and management with shared WordPress multi-site platform and website template.
  • Implemented on-site marketing tools for retail clients including email capture kiosks, digital signage and Wi-Fi engagement technology.
  • Collaborated directly with clients to ensure proper deployment of maintenance and project deliverables.
  • Designed websites, landing pages, print materials, advertising collateral and multimedia presentations for several brands.
  • Pioneered email marketing service to increase agency revenue by 18%.
    Published blog posts highlighting the latest trends in web design, online marketing and social media engagement.
  • Decreased website bounce rate for clients by 32% through responsive design and mobile-first mindset.
  • Analyzed and reported website traffic analytics with data-backed recommendations for SEO and content marketing initiatives.
  • Budgeted, cultivated and coordinated development & design freelance talent as needed on a per-project basis.
  • Increased overall profit margin by 16% through lean utilization of necessary services, labor and overhead.
  • Established agency standards and systems for project management, team collaboration, time-tracking and billing.

City Center
Digital Media Manager // New York, NY

  • Led the organization through major technology milestones including 2 website overhauls, 2 rebranding shifts, online gift cards, print-at-home ticketing and subscription-based shopping cart.
  • Implemented proprietary and 3rd-party tools to better encourage and measure social sharing.
  • Researched, budgeted, implemented and managed an online queue solution to ultimately solve an ongoing issue with annual high-traffic on-sale of 30,000+ tickets simultaneously.
  • Worked closely and proactively with virtually all departments within the organization on various digital projects.
  • Maintained a productive relationship with agency partners to ensure proper execution of in-depth web development, advertising and e-commerce projects.

ACE Film Festival
Co-Founder & Programming Director // New York, NY

  • Oversaw all aspects of annual event, marketing and operations
  • Led company in website re-design and launch
  • Cultivated and maintained all sponsorships and business agreements

About.com
Graphic Designer // New York, NY

  • Retouched photos & headshots for U.S. Guide pages
  • Maintained and adhered to corporate branding guidelines
  • Consulted administrative staff on artistic direction and web aesthetics

Automated Graphics, Inc.
Web Solutions Associate // Syracuse, NY

  • Researched and implemented new web & asset hosting solutions
  • Executed daily web & graphic design tasks for various clients
  • Generated & reported detailed budget for each new project

Education

Syracuse University
Bachelor of Fine Arts, Digital Media

Summary of Expertise

Team and project management
Effective website layout & design
CSS / HTML / PHP
Color theory, typography & information architecture
Search engine optimization & schema
Marketing & advertising campaign management
Copy writing & editing
Social media management
Video production & editing

Software Proficiency

  • Adobe Creative Suite
  • Asana
  • Basecamp
  • Buffer
  • Canva
  • CPanel
  • Final Cut Pro
  • Google Analytics
  • Hootsuite
  • Jira
  • Kentico CMS
  • Microsoft Office
  • Moz
  • Shopify
  • Slack
  • Slickplan
  • Sprout Social
  • Tessitura
  • Wix
  • WordPress
Project Management
89%
Web Development
68%
Visual Design
94%
Communications
76%

Visit the Experience page for detailed insights regarding my professional history, accomplishments and publicity.